Maruti Suzuki Devils Circuit College Frenzy
A unique sport that gives a platform for the fittest to showcase what they are made of. Combine that with the traditional college rivalries and you end up with a concept that creates ripples in the university space. The selection of the participating teams involves a three-month process which starts with an outreach programme encompassing over 100 selected colleges pan India. The students are invited to send in video entries or participate in audition drives which are held at over 25 locations allowing for a fantastic marketing activation drive.