The client was running their business successfully through offline marketing. However, they felt the need to create a brand across geographies with their presence online through an Ecommerce platform.
As they specialized in custom shoe manufacturing, it was difficult to sell their goods through just a simple online platform.This meant adding various features and structures which would enable the user to add his/her foot measurements.
Besides this, for business growth, key aspect was tracking the user journey on the website which would allow them to optimize their business in a result-oriented fashion, keeping in mind that user should be able to book an order easily.
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